SuperCitizen is a non-partisan civic education project. It teaches political literacy through dialogue with AI Souls — distinct ideological perspectives that steel-man their own commitments, so users build a real mental model of how the other side thinks. The brand is built to look and read like a scholarly enterprise: Federalist Papers, lecture hall, annotated reader. Not activist. Not partisan. Not cheerful in the way a learning app for children is cheerful.

Three principles govern every visual and verbal decision the brand makes.

Inquiry over advocacy. The brand asks rather than answers. Its visual register is the seminar, not the rally. We do not borrow the iconography of either party — no red, no blue, no flag, no eagle, no megaphone, no ballot box. The brand looks civic without looking political.

Earned authority. Authority in this brand is borrowed from the typographic, pedagogical, and editorial traditions that earned it: 18th-century pamphlet printing, the legal section mark, university press design, manuscript scholarship. The brand reads as serious because it adopts the visual conventions of serious work.

Calm before the news cycle. SuperCitizen is built to outlast any given moment in politics. The brand should feel stable on the day after an election as it did the day before. Restraint is the watchword. A brand that looks dated in five years was the wrong brand to begin with.

The primary mark is the silcrow — § — set in our display serif as a standalone glyph. The silcrow is the typographic symbol of legal sections, used in statutes and academic citation since the medieval manuscript era. It civic-codes the brand without partisan-coding it: no flag, no eagle, no red, no blue. The Constitution is itself organized into sections; SuperCitizen is, at its core, an annotated reader of the documents that organize political life. The mark says exactly that.

Our cut is The Open: the silcrow at standard cap-height, scaled horizontally by 1.18, with no extension to its vertical bounds. The wider proportion reads as more generous, more frontispiece, less corporate. The mark stands alone — no enclosing circle, no badge, no roundel. The glyph is the mark.

a. Lockups

Three primary lockups exist. The stacked lockup is the default for covers, title pages, and any context where the mark has room to breathe. The horizontal lockup serves navigation bars, headers, and email signatures. The mark alone serves as the favicon, app icon, and any context below 64 pixels.

b. Scale & minimum size

The mark is approved at any size from 16 pixels upward. Below 22 pixels, the silcrow's internal counter-spaces compress and the glyph loses its character — keep the wordmark close at hand for these contexts. Reserve at least one cap-height of clear space on all sides; never crowd the mark with adjacent type or imagery.

c. Misuse

The mark is engineered. Its proportions, color, and placement are not subject to interpretation in the field. In particular:

The palette is anchored in 18th-century materials and the colors of civic places that have aged in public. Verdigris is the deliberate accent: the green of weathered copper roofs, capitol statuary, and oxidized bronze. It reads unmistakably civic without falling into the red-blue duopoly. Oxblood is reserved — used only for citations, errata, and the rare moment that asks for editorial weight. Iron gall is the deep blue-black of period manuscript ink, and it is the brand's primary text color in every context.

The brand uses three typefaces, each with a defined job. The display face is wedge-serifed, classical, carved. The body face is a reading serif designed for digital long-form. The UI face is a neutral grotesque — the deliberate counterweight to the editorial serifs, applied wherever the product is being a coaching app rather than an essay.